Grading the RPV and DPV Websites

By: Lowell
Published On: 5/1/2007 10:19:42 AM

In recent months, both the Democratic and Republican Parties of Virginia have rolled out new websites.  The DPV site, rolled out in January 2007, is available here and the RPV site located here.  I thought it would be useful to grade the two websites side-by-side for effectiveness, ease of use, layout, dynamic content, integration with their respective netroots, and other features.  The results may surprise you.


Dynamic Content
RPV site: A-/A
The RPV site is set up as a blog, surrounded by more static content. As such, it is updated frequently, nearly every day...pretty much the definition of "dynamic content."  Also, the events calendar is chock full of events, including 9 in May.  However, there's very little under "press releases," the "video archive" is not up yet (all in all, the site still appears to be a work in progress), there's nothing avaiable under "podcasting" yet (although the RPV wisely links to the excellent podcasts by Bearing Drift, and I don't see any news about Republican candidates.  Counterbalancing all this, the RPV website links to pretty much all the Virginia Republican blogs, meaning that dynamic content on all those topics is just a click away.

DPV site: D/D+
The front page features a collage of the Denver 2008 DPVA Delegate Selection Plan (why, who knows?), Barack Obama at the state JJ Dinner several months ago, and a feature on Jerry Stallard of the UMWA.  As far as I can tell, those haven't changed in many weeks. The most recent video in the media center is Jim Webb's response to President Bush's State of the Union Address back in January, over 3 months ago.  The "candidate focus" lists just two candidates, Chap Petersen and Ralph Northam...not good.  The latest press release is from April 18, and that one's from Governor Kaine (on the Virginia Tech shootings), not from the DPV.  The latest "state news" is from April 16 (apparently it's been quiet the last two weeks). Under "local news" there are only three items, on each from February, March and April (not much happening in Virginia, apparently!).  When you click on "local parties," you get those same three items for "local news" as well.  Not good.  The latest "candidate news" is from March 23 (you mean there aren't a number of hotly contested elections under way right now; gee, I could have sworn there were!?!), and there are only 5 items overall.  Under "GOP Watch," there are 4 items for January, 12 items for February (good!), but only 1 item for March and just 3 items for April.  Under "Party News," which is very prominent on the front page, there's essentially nothing there.  Click on "features," "GOP Watch," and "Groups" and you pretty much get nothing.  Finally, there are no links to Democratic blogs, except indirectly through a drop-down menu under "The Party"/"Democratic Links", but even then, only to 3 blogs by Democratic politicians, as well as to "Lefty Blog," but not to individual blogs as the RPV does very prominently.
Layout
RPV site: A-/A
Easy to use, easy to navigate, clear, most dynamic content front and center, important information easy to find.  The "sitemap" would be a nice feature, but it's not working right now.

DPV site: Incomplete; COULD be an A if beefed up.
In theory, the layout is fine, but the problem is that in practice it's an empty shell.  The front page basically has nothing of any interest, although there is a nice "volunteer focus" on Teddy Goodson, which was written by...that's right, yours truly!  And other parts of the website also are not being used, updated, or made dynamic in any way. 

Integration with Netroots
RPV site: A-/A
With one of the Republican Party's top bloggers as their Party's communications director, it's no wonder that they are doing an excellent job here.  Prominent front-page links to all the Republican blogs, plus a site that basically IS a blog, with static content wrapped around, features (coming soon") on how to blog, how to podcast, etc.  All this indicates that the RPV "gets it," at least on its website, with regard to the netroots. 

DPV site: D-/D
No front-page links to the Democratic blogs. No direct links to individual Democratic blogs at all (except for a few by Democratic politicians, hidden away under a drop-down menu, NOT on the front page).  No sign of any real input from the netroots into the design of this site.  No features encouraging blogging, podcasting, or other uses of "new media."   Finally, the BIGGEST SINGLE DISAPPOINTMENT in this area is the "social networking" features of the DPV site.  This should be a great way to get the netroots involved, but instead, it's barely being used. No sign that the DPV understands the importance of the Democratic blogosphere.  Ugh.

Effectiveness/Overall Rating
RPV Site: A-
Overall, seems very effective for what it sets out to do.  Impressive, and I do not relish saying this, given that I am a passionate progressive who bleeds Democratic blue.

DPV Site: D
Look, anybody can build the tools to put together a website anytime they want.  All you have to do is spend a few bucks, hire a consultant, etc.  That's NOT what makes a site effective, not at all.  Instead, it's all about how a website is used, populated (with information, dynamic content, data), updated, supported, and integrated with the netroots.  Unfortunately, in the case of the DPV website, there's not much in any of those areas, meaning that the site as a whole is operating far, FAR below its potential.  Does anyone at the DPV realize this?  If so, what are they going to do about it?


Comments



I disagree with all your ratings... (James Martin - 5/1/2007 10:25:38 AM)
The new DPVA site is dynamic and offers many improvements over the last site.

And if you're wondering why Denver is on the site now, its becuase the State steering and Central are now voting on Delegate Selection Plans for... the DENVER '08 Convention!



Sorry James, Have to Agree with Lowell (code - 5/1/2007 10:40:54 AM)
I think the last comment is particularly the most true. The "effectiveness" of this site is next to none. There were about 3 days after the site's launch when people were excited (read: adding friends to the social networking tool). There's no regular use of this site because it doesn't actually provide a useful forum. There's a paltry number of events listed, and otherwise, the volunteer tools are a glorified calendar.

The DPVA pretended to consult the VA netroots with a single conference call a few weeks before this site launched. Then they proceded to launch nothing more than Blue State Digital's community platform and then not maintain it properly.

I think this is just a single symptom of a larger problem within the state party - one that needs to be addressed immediately. The Webb Campaign showed how effective the netroots are at organizing online. To ignore that is both arrogant, outdated, and irresponsible.



Whatever you're smoking... (Lowell - 5/1/2007 10:55:24 AM)
...I want some of it!  The DPVA site is "dynamic?"  Are you looking at the same site I am?  And we're really supposed to believe that the #1 thing Virginia Democrats should care about is voting on the 2008 convention in Denver?  Ee gads.


Dynamic is What You Make It (code - 5/1/2007 1:10:18 PM)
A Dynamic site is what you make it. I'll give James that the DPVA site actually does have quite a few dynamic and potentially useful elements. However they're entirely underutilized.

There are only about 15 groups on the whole site, and each one has all the same members, most of whom are state party staff. That is to say that nobody is actively promoting the use of the site for organizing.

My dog is "dynamic," but most of the day she just sits around and sleeps :)



Ha, are you saying that the DPV website (Lowell - 5/1/2007 1:43:19 PM)
is a dog?  Woof woof! :)


Lowell (phriendlyjaime - 5/1/2007 4:10:58 PM)
I agree with you on all counts.  Thanks for telling it like it is.


You are absolutely right Lowell (Dianne - 5/1/2007 6:32:07 PM)
I've been harping on this for awhile.  Thank you for having the gumption to address this problem.


I held my tongue on this for several months (Lowell - 5/1/2007 6:58:09 PM)
but at this point, 5 months after the new DPV site launched, I think it was long enough...


James (novamiddleman - 5/1/2007 10:55:37 AM)
Don't let the alliegence to the "party" blind you from reality.

This is a problem that is all too common with both of the "official party infrastructures"

Oh and thanks for being objective Lowell



Yeah, believe it or not I do have the capability (Lowell - 5/1/2007 10:58:03 AM)
of being objective.  Next up: my areas of agreement and disagreement with Governor Kaine? 


Easy to fix (Hugo Estrada - 5/1/2007 10:42:20 AM)
There was a discussion about these problems a few weeks ago on RK.

I don't see why they can't make the improvements that you request quickly. From what you said, it is

* Front page a blog
* Link to the blogsphere
* Keep the site updated

The two first should be fixed very quickly. The last one needs  someone to become responsible for content and keep it up.



I would disagree (noonan - 5/1/2007 10:44:48 AM)
I disagree with how highly you rank the Republican Party website.  I do not think it is impressive at all, and I DO relish saying that (just poking a little fun, Lowell).

My main quarrel with their website is the enormous amount of information that just isn't there.  Click on any given link and it'll give you a "Coming Soon!" page, or sometimes just an error message.  Cases in point:

http://www.rpv.org/p...
http://www.rpv.org/s...
http://www.rpv.org/p...
http://www.rpv.org/v...
http://www.rpv.org/t...
http://www.rpv.org/t...
http://www.rpv.org/t...
http://www.rpv.org/i...
http://www.rpv.org/b...

I would agree that the way that the Republican Party's webpage is set up is nice, but if it doesn't give you access to information, ultimately I don't find it valuable at all.



Agreed, I probably should have graded RPV's site a bit (Lowell - 5/1/2007 10:54:01 AM)
lower for all the "coming soon."  But the thing is, I get the feeling with the RPV site is that the stuff really IS coming soon, so I gave them the benefit of the doubt.  In contrast, with the DPV site, I see no sign whatsoever that anything's coming soon, so I marked them down for that...


RE: Agreed, I probably should have graded RPV's site a bit (noonan - 5/1/2007 11:07:27 AM)
I've worked with enough web-content folks to take "coming soon" with a big grain of salt!  So I remain unimpressed with their website until I see it.

Thanks for all the work you do, Lowell!



You're welcome. (Lowell - 5/1/2007 11:16:15 AM)
I just wish I could do more, the DPV website being a classic case in point. I mean, how the heck are we going to beat Republicans consistently (and promote an agenda that serves all of us, not just a few rich and powerful corporations/individuals) without an integrated "top down"/"bottom up" effort that utilizes the power of the grassroots, the netroots, and the blogosphere in concert with the party? 


While the "A" vs "D" ratings (Eric - 5/1/2007 11:24:00 AM)
may be a bit harsh, I agree with the overall philosophy behind them - that the Republicans "get it" when it comes to including the dynamic aspects of the web and netroots while the Democrats are making a few moves but really don't "get it" or aren't willing to embrace this new world.

Despite the fact that blogs are a key to this new world, I personally don't buy into the idea that the DPV site must be a blog to succeed.  It does, however, need to have much more dynamic (i.e. blog-like) content and if they don't have the technical means to build/maintain a site that combines a standard website and a blog, then a straight blog is the next best thing. 

Bottomline is that there are many ways to integrate the new political landscape and it's clear that the DPV hasn't stepped up like the RPV.



I agree (MV Democrat - 5/1/2007 11:49:34 AM)
The DPVA is not intuitive at all, in fact, it is counter intuitive.

It is not user friendly.

It is not welcoming.

It will scare more people away then it will pull in.



Yeah, it has a very "techie" feel to it. (Lowell - 5/1/2007 12:00:15 PM)
Not "user friendly" at all, certainly not for people who aren't very tech savvy.


Join and make things better - RK even has it's own DPVA group (Shawn - 5/1/2007 12:05:27 PM)
http://www.vademocra...


That's not user friendly at all. (Lowell - 5/1/2007 12:06:56 PM)
At least from my non-techie perspective.  Even if you CAN figure it out, what are you supposed to do there exactly?


I will join then (Hugo Estrada - 5/1/2007 1:36:59 PM)


The DPVA site is ineffective (Dianne - 5/1/2007 6:52:35 PM)
Since last fall we've discussed the problems with the DPVA website (the old one) and discussed what should have been on the new version.  No matter how many times it's discussed, the DPVA just doesn't seem to get it.  The new site is really not much better than the old one.  The reason there is a DPVA, District Committees, and local committees is TO ELECT DEMOCRATS!!!  But you'd never know it from the website.

There are no tools on the DPVA website: formal updated talking points, guides on doing canvassing, guides on holding house parties, guides on organizing precincts, blogs.....that is what grassroots is and that is what the DPVA doesn't understand.  They seem to be in a completely different world.  There are no newsletters that go out to the Democratic voters.  I never receive a notification (e-mail) from the local or District committee about events that I know are going on here in my area!!!  Where are the state-level sponsored and promoted canvassing projects like in NC?  Where are the state-level action alerts?

To me it looks like a shell....not a site with meat and information that would attract readers and volunteers and contributions! 



What about the candidates for President? (relawson - 5/1/2007 8:56:23 PM)
I critiqued their websites on the basis that they lacked position statements - or fell short in explaining positions.

How would you grade their websites based on the same criteria you used on the DPV and RPV websites?

And does anyone feel like the candidates should put more work into explaining their positions on their websites?



That's a big project... (Lowell - 5/2/2007 6:45:29 AM)
...right now I'm focused on Virginia, but maybe somebody wants to take a look at the Presidential candidates' websites?


The Democratic Party Waves Good bye to Success (AnonymousIsAWoman - 5/1/2007 9:39:06 PM)
It's amazing.  There are so many fine Virginia Democratic bloggers.  Indeed, we have dominated the blogosphere and gotten our candidates elected.  The public perception is that the Net and the blogosphere is our medium, just as talk radio was the Republicans.

What we had lacked in high rollers to buy radio and tv stations, we made up for in talent and enthusiasm on the blogs, which didn't take money but took ability.  And the blogs proved we could raise money to boot.

So what does the forward looking Virginia Democratic Party do?

It bypasses all the talent on the Net, invests in a professional DC-based company and comes up with a totally ineffective and confusing site that proves that the party doesn't get it.

Meanwhile, the Republicans hire a talented Virginia blogger who comes up with a passionate and interesting site.

Leave it to the party pros (or party hacks) to lose the one advantage we have.

And just for the record, I don't have a dog in this race.  I don't want to blog professionally.  I have a day job I'm not quitting.  But for God sake, can't we hire somebody who knows what they are doing?



I am one of a number of activist software engineers (relawson - 5/1/2007 10:46:10 PM)
I have never had anyone in the party ask for my services (as a volunteer) - and I don't know of any other software engineers who have been asked.  I may even be overkill - you probably don't need a software engineer to get the job done.  Most of the portal based solutions (DNN, Sharepoint, etc) simplify things so you can focus on producing content and not on development.

IMHO the reason some of these firms fail to deliver is because they aren't run by technologists - they are run by business people who focus on marketing rather than innovating.  You wind up spending more and getting less.



Do you think that this is because (Lowell - 5/2/2007 6:49:06 AM)
they don't "get it," or because they're actively hostile to the bloggers/blogosphere/netroots?  If the former, how do we fix that?  If the latter, why is this the case?  I'm very interested because I'm currently co-authoring a book on the netroots for Praeger.  This seems like a classic case of the party establishment and the netroots somehow not working together effectively...

Please e-mail me offline if you want to discuss anything "off the record."  Thanks.



Question: Does the DPVA ever ask for volunteers? (Dianne - 5/3/2007 8:32:20 AM)
I'm wondering why they don't use the enthusiam of the netroots community that is begging to be asked to help. 
Are they so insulated, only surrounding themselves with those that think like themselves, that they don't realize what's going on? 

The netroots, in my mind, isn't radical at all, if that's what they think.  As witnessed here at RK (which I check each morning for political news), there are well-versed, intelligent, obviously well-educated talent that simply, if used, would make the difference between winning and losing elections. 

Are we going to be stuck in this time warp?  Well we will if we don't do something about it.  I'm a product of the 60s "revolt" against conservative social norms and can't seem to shake the deeply embedded commitment to changing what doesn't seem right.  We need to get Democrats elected to start fixing the enormous mess that Bush and company have dumped on us.  Activism, such as RK, creates change.  Now the DPVA needs to crawl out of their shelter, talk to us, and ask for help!



On the "radical" issue, I would just point out (Lowell - 5/3/2007 8:41:29 AM)
that the RPV website has no problem linking to the Virginia Republican blogs, working with them, etc.  And some of those are VERY far right wing, "radical" even.  Why are the Republicans not worried about this, but the Democrats are, if that is indeed the case?

PS  Raising Kaine is only "radical" if you consider people like Jim Webb to be radical, because I'd say most of us agree with Webb 90% of the time.  We are not racists, homophobes, anti-Semites, communists, anarchists, or socialists.  What makes us "radical," exactly, if that's what anyone thinks?  We are proud, mainstream Democrats and Teddy Roosevelt/Jim Webb/RFK Progressives.  Does the DPVA have any problem with that?