Dynamic Content
RPV site: A-/A
The RPV site is set up as a blog, surrounded by more static content. As such, it is updated frequently, nearly every day...pretty much the definition of "dynamic content." Also, the events calendar is chock full of events, including 9 in May. However, there's very little under "press releases," the "video archive" is not up yet (all in all, the site still appears to be a work in progress), there's nothing avaiable under "podcasting" yet (although the RPV wisely links to the excellent podcasts by Bearing Drift, and I don't see any news about Republican candidates. Counterbalancing all this, the RPV website links to pretty much all the Virginia Republican blogs, meaning that dynamic content on all those topics is just a click away.
DPV site: D/D+
The front page features a collage of the Denver 2008 DPVA Delegate Selection Plan (why, who knows?), Barack Obama at the state JJ Dinner several months ago, and a feature on Jerry Stallard of the UMWA. As far as I can tell, those haven't changed in many weeks. The most recent video in the media center is Jim Webb's response to President Bush's State of the Union Address back in January, over 3 months ago. The "candidate focus" lists just two candidates, Chap Petersen and Ralph Northam...not good. The latest press release is from April 18, and that one's from Governor Kaine (on the Virginia Tech shootings), not from the DPV. The latest "state news" is from April 16 (apparently it's been quiet the last two weeks). Under "local news" there are only three items, on each from February, March and April (not much happening in Virginia, apparently!). When you click on "local parties," you get those same three items for "local news" as well. Not good. The latest "candidate news" is from March 23 (you mean there aren't a number of hotly contested elections under way right now; gee, I could have sworn there were!?!), and there are only 5 items overall. Under "GOP Watch," there are 4 items for January, 12 items for February (good!), but only 1 item for March and just 3 items for April. Under "Party News," which is very prominent on the front page, there's essentially nothing there. Click on "features," "GOP Watch," and "Groups" and you pretty much get nothing. Finally, there are no links to Democratic blogs, except indirectly through a drop-down menu under "The Party"/"Democratic Links", but even then, only to 3 blogs by Democratic politicians, as well as to "Lefty Blog," but not to individual blogs as the RPV does very prominently.
Layout
RPV site: A-/A
Easy to use, easy to navigate, clear, most dynamic content front and center, important information easy to find. The "sitemap" would be a nice feature, but it's not working right now.
DPV site: Incomplete; COULD be an A if beefed up.
In theory, the layout is fine, but the problem is that in practice it's an empty shell. The front page basically has nothing of any interest, although there is a nice "volunteer focus" on Teddy Goodson, which was written by...that's right, yours truly! And other parts of the website also are not being used, updated, or made dynamic in any way.
Integration with Netroots
RPV site: A-/A
With one of the Republican Party's top bloggers as their Party's communications director, it's no wonder that they are doing an excellent job here. Prominent front-page links to all the Republican blogs, plus a site that basically IS a blog, with static content wrapped around, features (coming soon") on how to blog, how to podcast, etc. All this indicates that the RPV "gets it," at least on its website, with regard to the netroots.
DPV site: D-/D
No front-page links to the Democratic blogs. No direct links to individual Democratic blogs at all (except for a few by Democratic politicians, hidden away under a drop-down menu, NOT on the front page). No sign of any real input from the netroots into the design of this site. No features encouraging blogging, podcasting, or other uses of "new media." Finally, the BIGGEST SINGLE DISAPPOINTMENT in this area is the "social networking" features of the DPV site. This should be a great way to get the netroots involved, but instead, it's barely being used. No sign that the DPV understands the importance of the Democratic blogosphere. Ugh.
Effectiveness/Overall Rating
RPV Site: A-
Overall, seems very effective for what it sets out to do. Impressive, and I do not relish saying this, given that I am a passionate progressive who bleeds Democratic blue.
DPV Site: D
Look, anybody can build the tools to put together a website anytime they want. All you have to do is spend a few bucks, hire a consultant, etc. That's NOT what makes a site effective, not at all. Instead, it's all about how a website is used, populated (with information, dynamic content, data), updated, supported, and integrated with the netroots. Unfortunately, in the case of the DPV website, there's not much in any of those areas, meaning that the site as a whole is operating far, FAR below its potential. Does anyone at the DPV realize this? If so, what are they going to do about it?
And if you're wondering why Denver is on the site now, its becuase the State steering and Central are now voting on Delegate Selection Plans for... the DENVER '08 Convention!
The DPVA pretended to consult the VA netroots with a single conference call a few weeks before this site launched. Then they proceded to launch nothing more than Blue State Digital's community platform and then not maintain it properly.
I think this is just a single symptom of a larger problem within the state party - one that needs to be addressed immediately. The Webb Campaign showed how effective the netroots are at organizing online. To ignore that is both arrogant, outdated, and irresponsible.
There are only about 15 groups on the whole site, and each one has all the same members, most of whom are state party staff. That is to say that nobody is actively promoting the use of the site for organizing.
My dog is "dynamic," but most of the day she just sits around and sleeps :)
This is a problem that is all too common with both of the "official party infrastructures"
Oh and thanks for being objective Lowell
I don't see why they can't make the improvements that you request quickly. From what you said, it is
* Front page a blog
* Link to the blogsphere
* Keep the site updated
The two first should be fixed very quickly. The last one needs someone to become responsible for content and keep it up.
My main quarrel with their website is the enormous amount of information that just isn't there. Click on any given link and it'll give you a "Coming Soon!" page, or sometimes just an error message. Cases in point:
http://www.rpv.org/p...
http://www.rpv.org/s...
http://www.rpv.org/p...
http://www.rpv.org/v...
http://www.rpv.org/t...
http://www.rpv.org/t...
http://www.rpv.org/t...
http://www.rpv.org/i...
http://www.rpv.org/b...
I would agree that the way that the Republican Party's webpage is set up is nice, but if it doesn't give you access to information, ultimately I don't find it valuable at all.
Thanks for all the work you do, Lowell!
Despite the fact that blogs are a key to this new world, I personally don't buy into the idea that the DPV site must be a blog to succeed. It does, however, need to have much more dynamic (i.e. blog-like) content and if they don't have the technical means to build/maintain a site that combines a standard website and a blog, then a straight blog is the next best thing.
Bottomline is that there are many ways to integrate the new political landscape and it's clear that the DPV hasn't stepped up like the RPV.
It is not user friendly.
It is not welcoming.
It will scare more people away then it will pull in.
There are no tools on the DPVA website: formal updated talking points, guides on doing canvassing, guides on holding house parties, guides on organizing precincts, blogs.....that is what grassroots is and that is what the DPVA doesn't understand. They seem to be in a completely different world. There are no newsletters that go out to the Democratic voters. I never receive a notification (e-mail) from the local or District committee about events that I know are going on here in my area!!! Where are the state-level sponsored and promoted canvassing projects like in NC? Where are the state-level action alerts?
To me it looks like a shell....not a site with meat and information that would attract readers and volunteers and contributions!
How would you grade their websites based on the same criteria you used on the DPV and RPV websites?
And does anyone feel like the candidates should put more work into explaining their positions on their websites?
What we had lacked in high rollers to buy radio and tv stations, we made up for in talent and enthusiasm on the blogs, which didn't take money but took ability. And the blogs proved we could raise money to boot.
So what does the forward looking Virginia Democratic Party do?
It bypasses all the talent on the Net, invests in a professional DC-based company and comes up with a totally ineffective and confusing site that proves that the party doesn't get it.
Meanwhile, the Republicans hire a talented Virginia blogger who comes up with a passionate and interesting site.
Leave it to the party pros (or party hacks) to lose the one advantage we have.
And just for the record, I don't have a dog in this race. I don't want to blog professionally. I have a day job I'm not quitting. But for God sake, can't we hire somebody who knows what they are doing?
IMHO the reason some of these firms fail to deliver is because they aren't run by technologists - they are run by business people who focus on marketing rather than innovating. You wind up spending more and getting less.
Please e-mail me offline if you want to discuss anything "off the record." Thanks.
The netroots, in my mind, isn't radical at all, if that's what they think. As witnessed here at RK (which I check each morning for political news), there are well-versed, intelligent, obviously well-educated talent that simply, if used, would make the difference between winning and losing elections.
Are we going to be stuck in this time warp? Well we will if we don't do something about it. I'm a product of the 60s "revolt" against conservative social norms and can't seem to shake the deeply embedded commitment to changing what doesn't seem right. We need to get Democrats elected to start fixing the enormous mess that Bush and company have dumped on us. Activism, such as RK, creates change. Now the DPVA needs to crawl out of their shelter, talk to us, and ask for help!
PS Raising Kaine is only "radical" if you consider people like Jim Webb to be radical, because I'd say most of us agree with Webb 90% of the time. We are not racists, homophobes, anti-Semites, communists, anarchists, or socialists. What makes us "radical," exactly, if that's what anyone thinks? We are proud, mainstream Democrats and Teddy Roosevelt/Jim Webb/RFK Progressives. Does the DPVA have any problem with that?