Some had suggested before that this ad space was donated to Kilgore by Food City. (See here, citing here.)
Which led me down the road of trying to figure out how much that contribution ($92,105.00 per race) would have been worth. (See here.)
Castle informs us that the campaign paid for the space in the spring race and tonight's race. Regardless of who is paying, I have to give Kilgore credit, this is great advertising. Warner was successful doing the same thing in 2001. But if it was a contribution, I wonder if it was ever reported properly?