When I and many others were petitioned by a group of bloggers late last year, seeking our support of the Draft Jim Webb movement, we could never have imagined that, days before the election, we would be on the verge of changing the state's and the country's direction. During a challenging primary campaign, we all had complaints, suggestions, advice for the campaign and the candidate. We thought we had an imperfect campaign. Well, we did, but some of us "armchair campaign managers" criticized everything from the lack of mail from the candidate to the fact that Jim was timid, had to learn how to work a room or walk in a parade.
And here we are: Jim Webb, the best candidate, and the best campaign of the year.
In "Webb, Tester and Angelides: The Best and Worst Campaigns of 2006" , Randy Shaw writes about Jim Webb's campaign...
A winning campaign plays to a candidateGs strengths. This means highlighting WebbGs record as a Marine, as opposed to having 1988 Democratic Presidential nominee Mike Dukakis make believe he is a tough guy by having him riding around in a tank (or 2004 nominee John Kerry going duck hunting to prove he understands the common man).A winning campaign stays positive until their opponent goes negative, and when that negative attack occurs, it hits back so hard that the opponent does not recover. When Allen used racial slurs, and raised a controversy about his heritage, many campaigns would have jumped all over these issues to, as one consultant has put it, Gǣride the media wave.Gǥ
But Webb refused to comment on AllenGs problems, and was criticized for not Gǣtaking advantageGǥ of the opening. The wisdom of WebbGs strategy became clear when Allen ran commercials attacking sexual passages from WebbGs novels about Vietnam.
These attacks gave Webb the chance to remind voters that he had not commented on AllenGs prior problems, but that now that his own character had been attacked, he had no choice but to set the record straight.
Which he did. After blaming Allen personally for the attacks on his writing---saying Gǣa fish rots from the headGǥ--- Webb listed all of the positive reviews his books have received from Republicans like Senator John McCain and columnist George Will.
Webb then delivered the finishing blow to Allen when he revealed that one book the Senator attacked was on the recommended reading list of the US Marine Corp.
Check out the entire article. It's a great read, and discusses my other favorite candidate: Jon Tester for U.S. Senate in Montana.
When all is said and done, the individuals who managed Jim's campaign, from full-timers like Campaign Manager Jessica Vandenberg, Grassroots Coordinator Josh Chernila and blogger Lowell Feld to the volunteer army all over the state, deserve much of the credit. These folks know the ropes. They will have taught us how to run a campaign from the bottom up. And I am so proud to have been a part of it, from day one!