Thoughts about "The Ad"

By: Eric
Published On: 9/9/2006 3:23:36 PM

Like many of you I've been following the comments and controversy regarding the Webb Ad that features Ronald Reagan. 

I do believe that some of the opinions against it, both from Democrats and Republicans, are fairly well founded.  This ad isn't a clean home run and there is reason to be hesitant about running it.

But after further consideration, I've decided that I still like it and they should run it despite the controversy.  Here's why:

1. Going for the Win
The Webb campaign is clearly going for a win.  Too often we see candidates (on both sides) founder and ultimately fail because they don't want to lose the election.  The Webb campaign has never taken that "just don't lose" approach and this is yet another example.  Controversy?  Sure.  But it's going for the win instead of hoping that Bush's low numbers drag Allen down (i.e. playing it safe).  This is one of the reasons I have supported Webb from the beginning.  And if he fails, so be it.  But he tried to win instead of playing it safe and trying not to lose.

2. Swiftboating
Much like the extremely cost effective Swiftboat ad, this thing is getting serious air time without ever having been on the air.  Brilliant use (or lack of use) of funds.  The more Republicans complain, the more times it gets played.  The message gets out, a lot, at a very low cost.

3. Crossover
This ad goes directly after votes that, for the most part, have been Republican.  Webb DOES have the record to win over those votes and his interaction with Reagan is simply part of that record.  And no matter the subject, if Webb has a good ad that stands a reasonable chance at pulling crossover votes, Allen and his team will scream bloody murder.  If they lose those votes they will lose the election.  If Webb captures those votes he will win the election.  Webb needs them, has the background to earn them, so he's going out to get them.

Are there risks with all three of these points?  Absolutely.  But (see point #1), if you don't play to win why are you playing in the first place? 

Go get him, Jim.


Comments



I only agree with... (Loudoun County Dem - 9/9/2006 3:32:07 PM)
100% of this analysis!!!

Spot on Eric...



Great analysis, Eric. (Lowell - 9/9/2006 3:45:34 PM)
Fine work. 


I agree with Eric (bladerunner - 9/9/2006 3:46:35 PM)
Too many times Dems have playing not to loose. Put the damn thing on the air. Lets not let the GOP run our campaign, we run it. We all know that were shooting for a few of those moderates. I don't think many loyal dems will not vote because of this--they know that Felix Allen must fall on a stake.

I couldn't help thinking about the irony of Wadhams saying that we're hippocrits using this or whatever he said, cause George Felix always compares himself to Thomas Jefferson. I am sure Thomas Jefferson is going to have a serious talk with Felix, when the end comes for Felix.

Until then Felix most loose at all cause, cause he like Bush is--the Worst ever Senator. In the weeks coming up to the election my life will revolve around getting Allen's dirty ass kicked out of office, cause he has three sixes on his head.



National Example (Shenandoah Democrat - 9/9/2006 3:59:52 PM)
It's clear that Jim Webb's first ad has hit a real raw nerve on the Republican right.
Does anyone really believe that anyone in our free country should control simple historical events on film? Aren't these national archives that belong to us all? I'm sorry Nancy, but this is a new century.
It's ironic that Allen wants Mr. Webb to withdraw this purely factual ad, while the right wingers are promoting their own biased fabrication of 9/11 on ABC.
If this is how the Republicans are "leading" the nation eight weeks before election, I'd suggest some medication and anger management counseling for the coming storm that's going to sweep them away.
The American people don't share their narrow views and shallow perceptions of "reality". And their lame attempts to spread fears and propaganda will only backfire.
Personally, I'm looking forward to helping a smarter and more creative David embarrass and expose a hypocritical, clueless Goliath in the Virginia Senate race.
His first ad's real effect will likely be to reconcile and re-unify Reagan Democrats with the Democratic Party, undercut Allen's allegiance to Reagan, and send a strong national message that Republican fear and smear tactics will not work in this electoral environment. Boy, this is sweet.


Absolutely! (Mimi Schaeffer - 9/9/2006 4:10:35 PM)
Nancy Reagan does not own the combined image of Jim Webb and Ronald Reagan.

It's just as much Webb's as it is hers.

So in the august words of a woman who almost became First Lady, SHOVE IT!



I think it's brilliant (mr science - 9/9/2006 4:39:00 PM)
This hits Allen where it hurts and in a way that isn't AT ALL negative. Think about that for a second. Part of Webb's appeal for me, from the beginning, was that he could win over the so called "Reagan Democrats" and bring them back into the fold. Hell, as we have known all along, Webb served in the Reagan administration and makes no bones about his admiration for Reagan. Really, if you have a problem with this ad, you have a problem with this candidate. Also, Nancy has no right whatsoever to tell Webb to pull the ad. Yep, this one's a keeper.


eric. (drmontoya - 9/9/2006 4:46:01 PM)
great analysis.


Someone should ask Nancy Reagan (David Campbell - 9/9/2006 4:58:48 PM)
Which candidate supports stem cell research?


stem cells nancy? (drmontoya - 9/9/2006 5:01:45 PM)
exactly.


Right, she cares deeply about this issue (Lowell - 9/9/2006 5:10:15 PM)
...considering that Ronald Reagan had Alzheimer's (one of the most horrible diseases, no doubt, as it destroys your mind while your body remains intact).

Here in the Virginia Senate race, we have two polar opposite viewpoints on this issue:

1) Jim Webb strongly supports embryonic stem cell research.

2) George Allen opposes it, just like George W. Bush.

In other words, if you care about curing Alzheimers, Parkinsons, Juvenile Diabetes, cancer, etc., the choice in this election is clear:  Jim Webb, the candidate who supports embryonic stem cell research vs. George Allen, the candidate who kowtows the far-right wingers on this and so many other issues.



I believe they made a mistake with this ad (demnan - 9/9/2006 5:35:16 PM)
I sincerely thought that they had asked Nancy Reagan and she was supporting Jim Webb.  Had they talked with her first, things might have been different.  I can understand her wish to control how her husband's image is used in regards to campaign ads.  I can even understand how there might be some resentment toward Webb for leaving the Republican party.  She may be in an uncomfortable position here, because of the Republican party, a very awkward position.  I don't think it's right to put her in that posiition, secretly I think she's on our side.  Look how most of us feel about Lieberman now!  We can't stand him and consider him a turncoat.  She's gotten pressure from Republicans on this issue and she's just a frail old lady so give her a break.

We don't need Reagan's endorsement for a person of Webb's accomplishments.  We should just go with the guy we got.  It's not necessary to overdo the Reagan connection.

But saying all that I spent four hours going door-to-door canvassing for man today, so I have a right to express this opinion and I very much support him with my money, my time, and my bad knees carrying me around neighborhoods.



Are you serious? (thegools - 9/9/2006 5:58:43 PM)
Do you really think that every person who invokes the name of a dead president actually goes to the closest living relative to get permission?

How silly, foolish and stupid would that be?

If I did it or somebody says something nice about me, it is liable to end up in my resume.  It is fact and what their closest kin thinks of it is really superficial as long as yuo are not disparaging that person, which this add clearly does not do.



Really? (Kathy Gerber - 9/9/2006 5:59:08 PM)
Nancy Reagan never crossed my mind with the ad until her request was mentioned.

If the Republican party is bullying the elderly, then the Republican party should give her a break as you say. 

I see your argument as saying, oh, don't put the truth out there because the R party won't like it.  We have to find a better way of dealing with such bullies than codependent accommodating behavior.  Virginians deserve to know the truth about the candidates.



You are both absolutely wrong this is not about truth (demnan - 9/9/2006 6:12:00 PM)
This is about political sensitivity (always a lie I know! :)

You can't politically go against a First Lady who is 85 years old and spent 20 years taking care of her husband who had Alzheimers, you just can't win this one.  The Webb campaign should graciously apologize to Nancy Reagan, remove the ad, and move on.

Hey with the canvassing I did today, we should win anyway.  But no conservative Virginian will be won over if he feels Nancy Reagan has been wronged as a lady and a widow.  I've lived in Virginia all my life and I can tell you that.



No sir, your wrong. (drmontoya - 9/9/2006 6:54:13 PM)
Why because Nancy Reagan is a FIRST LADY. she should have known the title of being a public figure a long time ago. I think (and I may be alone here) that she is a very very sweet woman.

But Ronald Reagan is an American President.

He belongs to everyone. The American Presidency is more than just one person. Yes, she's his wife.. but was the same and has the same consideration been given to John F. Kennedy or Jackie Kennedy?

Or even the Kennedy Family or their kids?

NO. why. because the Kennedy's are a public family.

We don't give the Kennedy's a break. Why the Reagan's?



RE: This is a valid point (JPTERP - 9/9/2006 7:27:32 PM)
Running the ad does come with very real risks.  It may alienate anti-Reagan Democrats, and will energize the Edwin Meese wing of the GOP.  Truth is, I think the Edwin Meese wing may already be chomping at the bit, so I don't see this as a major tradeoff.

I still think this ad is a perfect play for the middle.  The ad obviously scares the bejesus out of the Allen campaign, because it obliterates Allen's narrative of Jim Webb the "Hollywood fiction writing movie producer". 

Webb will likely need to respectfully address Mrs. Reagan's concerns.  But I think he should still proceed  with this ad. 



Who are you canvassing for? (thegools - 9/9/2006 8:04:21 PM)


I am canvassing for Andrew Hurst and Jim Webb (demnan - 9/9/2006 8:28:05 PM)
n/t


Thanks I was just curious (thegools - 9/9/2006 10:08:50 PM)
Good luck.  I am doing Webb and Feder


The ad (libra - 9/9/2006 7:08:42 PM)
I agree with most of what Eric says, but not with:

"The more Republicans complain, the more times it gets played.  The message gets out, a lot, at a very low cost."

That statement presupposes that everyone who's read or heard about the ad will hunt it up and see it for him/herself. That is, we have to assume a certain degree of intellectual curiosity, as well as ability to think critically. Frankly, I don't see it happening. I think the majority of people will have read about it in the paper and will take for granted everything they read.

In the meantime, the same story is being printed in every paper: "the ad has, first the voice of Reagan, then another *just like Reagan's*, endorsing Webb. The better to confuse the hapless viewer. And that Nancy Reagan wants it pulled."

That's going to be enough for most; they'll have made up their minds without seeing the ad (or listening to the voices), because the paper said it was so. Just like whoever's writing the stories (and, obviously, Mrs Reagan as well) is taking Allen's propaganda as Gospel, never mind it's all crock, *without having listened/seen for themselves.*

So no, I don't think our message will be getting out as  much as you hope.



Hmmm, that is true. (Eric - 9/9/2006 7:40:19 PM)
It will be very interesting to see how it plays out in MSM if the story keeps going.  You're absolutely right that if they don't print/show the full ad, or have faulty/partial analysis, most people won't walk away with the right impression.

The Swiftboat ads did seem to get their message across.  I don't recall if the MSM always played the entire thing (I'll bet Fox did) or just sections.  But either way, the message was repeated enough to sink in.

Could that work with this?  If MSM presents it in much the same manner that we're debating - a partisan widow vs. a public record - then they'll probably end up getting our message out.  Even if they don't play the full ad.  In that case it's just like the swiftboats.  Message delivered.

However, if the MSM takes only specific angles - Webb campaign screws over beloved widow - then it tangles or loses the message entirely.

If the public media battle become all about the second option I will have to revise my opinion.  So far it's leaning, but it's still too early in this game to make that call.



I think its brilliant (Rebecca - 9/9/2006 7:30:35 PM)
Did any of the netroots NOT know Webb had been a Republican? I hope not. I think the real reason the Republicans don't like this is because they have no comeback. I mean Lowell and the other guys (and gals?) working for Webb are absolutely brilliant!

Isn't it nice when Republicans complain! Yes, and Nancy, in case you didn't know it, being a president's wife makes you a public figure and makes Reagan a public figure, therefore there is no copyright on his image.

In fact he was a public figure when he was an actor. As one who has studied copyright laws a little I think Nancy Reagan needs to just shut up. I wouldn't be surprised if it were not Nancy, but others in the Republican party who are behind the stink.



Nothing legally wrong (hrconservative - 9/10/2006 12:22:33 AM)
Webb has every legal right to the ad. There is nothing legally wrong with the footage. It's just that going against the wishes of a very beloved widow is going to lose Webb some votes.

Please keep using it.



um... (mr science - 9/10/2006 2:20:19 AM)
WHO'S votes, pray tell.


Who's votes? (Loudoun County Dem - 9/10/2006 10:48:56 AM)
...If Webb does not pull this ad from circulation he will lose all of the republican partisan votes of those who were not going to vote for him anyway.

The fear from the republicans on this ad is palpable, that is why they are so desperate to gin up a 'controversy'.



They are terrified of Webb (Lowell - 9/10/2006 10:56:13 AM)
Let's face it, Dick Wad(hams) and Company know that George Allen simply doesn't measure up to this war hero, author, former Reagan Navy Secretary, and Emmy Award winning journalist.  What has George Allen ever accomplished?  Tried to stop Martin Luther King Day?  Built a bunch of prisons?  Inspired his sister write a book in which she lambasted him as a sadistic bully?  Avoided Vietnam?  Attended a dude ranch? Got bored in the Senate?  Wished he had been born in Iowa?  What?


Webb's response to the controversy- Priceless (thegools - 9/9/2006 8:08:32 PM)
See:
http://www.wdbj7.com...


MSM spin (libra - 9/9/2006 8:17:30 PM)
Eric,

my worry is more about this "same voice" spin than about Nancy Reagan being portrayed as a ripped off widow. I think she might be open to persuasion once she knew all the *facts* (write her a polite, s-mail, message and include a disc of the ad so she can view it for herself ) and might withdraw her objections (not that I think it's necessary to have her permission).

But if the "same voice" meme becomes the accepted "truth", then we're screwed, because everyone will assume we're trying to bamboozle the populace. And that just won't do, since Democrats are running, at least in part, on a "no more lies" ticket.

It's really *too bad* that the English phrase about someone whose ear isn't too good (as in -- can't distinguish voices, tunes, etc) is that he "has a tin ear". The Polish phrase: "an elephant stepped on his ear" (slon mu na ucho nastapil) is not only much more expressive but sounds as if it had been coined for this particular situation :)



That could become accepted as "true" (Kathy Gerber - 9/9/2006 8:43:11 PM)
... if the ad is NOT run.


Mail (hrconservative - 9/10/2006 12:23:28 AM)
Do you actually believe she opens her own mail?


Re: Thoughts about "The Ad" / I think that it was a stroke of genius (Mitch Dworkin - 9/9/2006 11:26:04 PM)
and that it is a masterful and TRUTHFUL ad about Jim Webb!

This is an excellent analysis from Eric in my opinion!

You have to play to win to have the best chances of winning.  John Kerry "played it safe" in 2004 and lost for all the wrong reasons when he should have won in my opinion!

The bottom line is that what Reagan says about Jim Webb IS TRUE and that the ad is excellent to help win over the MANY disillusioned Republican voters and moderate Republican voters out there who are weak members of Allen's voting base and who can be won over to Jim Webb!

Nancy Reagan would probably support Webb over Allen if she could speak her true feelings and if she was not under any kind of political pressure from the GOP leadership. 

From what I remember, Nancy Reagan had to almost have her arm twisted to endorse Bush in 2004 because she strongly disagreed with him on the stem cell research issue!

I hope that this excellent and masterful Reagan ad for Jim Webb runs 24/7 because it is effective and it will work very well for Jim Webb with the MANY disillusioned Republicans out there against Bush "rubber stamp" George Allen in my opinion!



Horrible ad, made worse with each passing day. (Jane Oldham - 9/10/2006 2:36:18 AM)
I am blown away by Webb's comment on the ad.  He had a golden opportunity to say something nice about Mrs. Reagan, to address her concerns, but he ignores her and comes across as someone without a clue!  Did he REALLY that?! 

This is going from bad to worse. 

Who's running this horrible campaign?  Didn't anyone on the Webb campaign see this coming?  Does no one have a decent response to Mrs. Reagan's letter?  This has become a lose-lose-lose situation for Webb.  He's blown his chance to turn it around.  He CANNOT run this ad without alienating Virginia voters. 

Who was this ad supposed to appeal to?  Whose vote was to be changed?  Republicans?  Certainly not.  They'll be furious that a democrat is using Reagan's image, (particularly after his wife has told them to stop).  Was it to appeal to democrats?  The same democrats who hated Reagan?  or some other democrats? 

The ad was a bad idea, and now made worse by what appears to be a very insensitive candidate running a clueless campaign. 



Still waiting... (mr science - 9/10/2006 2:52:15 AM)
for the punch line Mr. Colbert. :)


So Many Questions (Mark - 9/10/2006 3:43:35 AM)
...so little time.


Welcome to RK Jane... n/t (Loudoun County Dem - 9/10/2006 11:23:16 AM)