P.S. Also, for Conaway Haskins' views on Jim Webb's netroots' victory in 2006, see here.
...If ever there was an election tale that could make even the most disengaged reader jump out of their chair and shout, the 2006 Virginia Senate race was it. Netroots Rising is a perfect case study for college courses and field trainers alike. But what makes the book so rewarding to read, however, is more than just the tale from the trail. It is the masterful way Feld and Wilcox put their experiences in Virginia in the big-picture context of a shifting reality in American electoral politics. Insiders will relish the chance to read Feld and Wilcox' version of 'L'Affaire Macaca'--wherein George Allen insulted a Webb field staffer with an obscure, but well-documented, racial slur. Newcomers to the netroots will devour the brilliant genealogy of online politics that Feld and Wilcox lay out starting from the presidential bid of Gov. Howard Dean. In the end, Feld and Wilcox walk their reader from an election culture of flipping pancakes and soulless media buys purchased by shadowy consultants, to a brave new world of open-source campaigning, tech-savvy staffers, and engaged citizen journalists who take on the most powerful politicians with little more than a hand-held video camera, a laptop computer, and a fearless turn-of-phrase. Want to know how U.S. politics changed over the past five years, who changed it, and how you can join the fun? Stop listening to the pundit-rubes who litter the 24/7 network and cable shows and pick up a copy of Netroots Rising. And while you're at it: buy a few copies for your friends and family, too.