"Das Keyboard: UberGeeks Only!" From the DasKeyboard website:
Marketing a keyboard can be very boring, but not this one. We wanted to find a name that vehicules its avant-gardeness. A keyboard with no inscriptions on the keys is obviously only for a certain type of geeks, not just normal ones, only those who are above the pack: the ?bergeeks.Therefore "Das Keyboard", the German word for "the keyboard" came up as a natural name.
Then there's this comment by Daniel Guermer, the DasKeyboard creator: "Das Keyboard places me at the pinnacle of the geekness. The nice perk is that it improved my typing speed and accuracy!"
So, is everyone in the Virginia blogosphere going to run out and get one of these things? Or what?!? :)